Instagram’s latest app, Threads, has achieved an incredible feat, surpassing 100 million users in record time. Astonishingly, this milestone was reached even faster than the famed ChatGPT. While it took ChatGPT two months to reach the mark, Threads managed to do it within a matter of days, making waves in the social media realm. To track the size of the Threads userbase, one simply needs to check the Instagram app, where the number of users can be found.
Summary: Instagram’s Threads has achieved a groundbreaking milestone, surpassing 100 million users in an astonishingly short span of time. The app’s success has exceeded all expectations, with a rapid increase in users and significant engagement levels. As Threads continues to gain traction, it solidifies its position as a formidable player in the social media landscape.
Threads Engagement and Activity
Threads became an instant sensation shortly after its launch. Within a mere two hours, it garnered an impressive 2 million users and continued to climb steadily, reaching 5 million, 10 million, 30 million, and finally, an astounding 70 million users. The app’s success has exceeded all expectations, leaving CEO Mark Zuckerberg pleasantly surprised.
The user base of Threads is not just passive, but actively engaged. Since its debut, there have already been over 95 million posts and an impressive 190 million likes shared on the platform, as reported by my colleague Alex Heath on Thursday.
Nevertheless, Threads is still in its infancy, and only time will tell if it can attain the same level of cultural significance as Twitter once did. According to Adam Mosseri, the head of Instagram, Meta, the parent company, does not aim to directly replace Twitter. However, Threads may emerge as the go-to platform for conversation-based social media, without the pressure of politics and hard news. Despite the overwhelmingly positive response during the launch week, Mosseri remains cautious, acknowledging that the app’s ability to retain users is yet to be determined.
Threads vs. Twitter
Although direct comparisons may not be possible, Twitter reported approximately 260 million monetizable daily active users as of last November, according to a tweet by owner Elon Musk at the time. More recently, The Wall Street Journal disclosed that Twitter has been informing advertisers of its approximately 535 million monetizable monthly active users. However, external data indicates a decline in Twitter’s traffic in recent months, with CEO Matthew Prince of CloudFlare stating that the traffic is “tanking.”
In conclusion, Instagram’s Threads has made an explosive entrance into the social media landscape, amassing a staggering 100 million users in a remarkably short period. The app’s popularity and engagement levels are on the rise, promising an exciting future for this conversation-oriented platform. As the user count continues to soar, Threads has firmly established itself as a force to be reckoned with in social media.
Source: The Verge