Twitter, known for its frequent transformations, is now undergoing another major change as Elon Musk leads the charge. In a surprising move over the weekend, the popular social media platform bid farewell to its name and iconic Larry T Bird logo, embracing a fresh X branding. The impact of this shift is already spreading far and wide, reaching places like the Twitter app for Android and several of the platform’s official handles.
Summary: Twitter, under Elon Musk’s direction, has initiated a massive rebranding effort by adopting the X logo. This change is already evident in the Google Play Store and official Twitter handles.
Twitter Rebrand In Google Play Store
Now if you search “Twitter” in Google Play Store it now reveals the rebranded X app, with the developer’s name changed to X Corp, adding a touch of novelty to the user experience. The app listing sports a new description and updated screenshots, creating a sense of anticipation for what lies ahead. The iconic Larry Bird icon simply just disappeared.
New Twitter App Icon
Previously Twitter Beta v10 was wholeheartedly embracing the X branding, But now the official app has also changed its branding and also the name. The app icon now proudly displays the new X logo, offering support for Material You dynamic theming, which gives users a fresh visual treat. Those eager to explore the X experience can download the new Twitter from the Play Store or APK Mirror. It’s worth mentioning that the Twitter Lite app designed for low-end Android devices has not undergone any rebranding yet.
The X branding wave doesn’t stop there. Many official Twitter handles have also undergone a similar makeover. The new official handle is now @X, while Twitter Blue has been rechristened as X Blue, though the color remains black, in a somewhat ironic twist. Twitter’s official support, developers, and API channels have either dropped the Twitter name or replaced it with X, signaling a gradual and widespread transformation. However, it’s essential to note that some Twitter pages, especially support sections, are still holding on to the old name.
Elon Musk has ambitious plans for Twitter X, envisioning it as a super app that offers much more than just a traditional social media platform. Financial services, long-form content, and even video calling will be part of the expanded repertoire. The goal is to emulate the successful model of WeChat in China, turning Twitter X into a versatile one-stop shop. With Musk’s affinity for the letter X (reflected in ventures like X.com, SpaceX, xAI, and Tesla Model X), the future of this social media service is bound to be fascinating.
Twitter is undergoing a momentous transformation under Elon Musk’s leadership, adopting the X branding and gradually expanding it across various platforms and official handles. The social media giant aims to become a comprehensive super app, offering diverse services and features in the near future.